As the function of the complexity of SEO workflow management for large sites, rich in content, if not a very good plan will make the whole site becomes very confusing, especially for the need to do more to optimize SEO aspects of the entire station based considerations, the face of such a large site, acceptance of SEO work is quite a challenge.
Here is some major websites SEO workflow management
The first step: Keyword analysis
SEO keyword analysis is that all must master a lesson, although there are larger sites vast amounts of data, but each page needs to be keyword analysis, in addition to SEO, planning, editing also need to have a certain keyword analysis capability.
Let’s look at the basic principles of keyword analysis:
A survey user’s search habits: This is an important aspect, only by understanding the user’s search habits, we can put my user’s search needs, users prefer search what search engines so what??
2) Cannot be too broad keywords: Keywords are too broad will lead to fierce competition, not necessarily spend a lot of time to get the desired effect, and may reduce the keyword relevance.
3) Keyword not too cold: Think, no user search keywords, is also worth to optimize it?
4) Keyword to maintain a high degree of correlation with the page content: This helps optimize also beneficial to users.
Let’s look at the steps we selected keyword:
1) To determine the core Keywords: we should consider what a word or two words can be the most accurate description of the page content up to which a user searches for a word frequency??
2) Extend the definition of the core keyword: for example alias core keywords, second only to the core of combinations of keywords, core keywords aids.
3) Simulated users thinking design Keywords: his own imaginary for the user, then I will go to search what keywords it?
4) Research competitors Keywords: analyze the dominant competitor ranking pages, what keywords they use?
Step Two: Reverse page optimization
Why does the reverse optimization? Because in a large site, optimize the value of the page in general is different from the small sites. Taking into account a combination of factors (such as brands, page content, user experience, etc.), page optimization value of most large sites presented in reverse order, namely: the final page “topic page” section on page “channel page” Home.
How to conduct keyword assigned for each page it usually is this?
1) The final page: For long tail keywords
2) Special pages: For popular keywords, such as “Jay”
3) Columns page: For fixed keywords, such as “music lyrics”
4) The channel page: for core keywords, such as “music”
5) Home: Do not assign keywords, but to brands.
After conducting keyword distribution, we can add the chain as an auxiliary in the final match of the page, which is the advantage of large sites within the chain.
The third step: The front-end search engine friendly
Including search-friendly UI design and front-end code search friendly two points.
1) We first look at search engine friendly UI design: The main navigation is done clearly, and the use of images, such as flash and, in general, navigation and some keywords are not suitable for use with flash and pictures, because most Search engines cannot crawl flash and text contained in images.
2) Then the front-end code search engine friendly: Include the following points
- a) The code is simple: the search engines like simple html code, so more conducive to analysis.
- b) Important information front: that with keywords and frequently updated information as we choose appears in the html of the front position.
- c) filtering interference information: page large sites are generally more complex, a variety of advertising, cooperation, exchange of content and other information not associated more, we should choose to use this part of js, iframe and other search engines cannot recognize the code to filter out information.
Basic SEO d, code: This is the foundation of SEO work; avoid html errors and semantic tags.
The fourth step: The internal linking strategy
Why the emphasis on internal linking strategy because the chain has the following advantages?:
A large mass of data so that the advantages of the site within the chain is far greater than the outer chain. Number outside the chain of tens of thousands to hundreds of thousands may, however large sites have tens of millions or even billions of massive web content, if these pages do massive construction within the chain, the advantages are obvious.
2) Between pages within the site export link is a very easy thing.
3) To improve the efficiency of the search engines to crawl the site index enhanced collection, but also conducive PR delivery.
4) centralized theme, so that the topic keyword has the advantage in the search engine rankings. Including chain construction, we should follow the following principles:
1) Control the number of articles within the chain: interspersed in the article link to how much control at 3-8 or so based on content.
2) The correlation between linked objects to be high.
3) To pay more attention to important pages: make important keywords worth more pages rank better.
4) Using an absolute path.
The fifth step: External links policy
We emphasize that the construction of large sites within the chain, but we also cannot ignore the building too outside the chain. Although there is no construction outside the chain of small sites so important, but also has a high value. We usually can exchange links, link bait manufacture, delivery with soft paper and other methods linked to the construction of the outer chain.
1) We look at what exchange links should follow the principle:
- a) Link text contains the keyword
- b) Try to exchange links with highly relevant sites, channels
- c) Number of links to other sites cannot export much, too much, and then there is not much value
- d) To avoid search engines are not included and punish websites exchange links
2) Manufactured link bait: Manufacturer link bait is a labor-saving work, which makes adding links to other websites initiative for us. Link bait manufacturing skills a lot, but can be summarized in two words: creativity.
3) With a link to the soft paper delivery. Refers specifically to promote or to perform in order to get outside the chain link with soft paper in the business running.
The sixth step: The site map strategy
There are many large sites do not attach importance to the site map of the building, many large websites sitemap just muddle through and do a decoration. In fact, the site is very important for large sites, and large sites vast amounts of data, complex site navigation structure, fast refresh rate makes the search engine cannot completely crawl all the pages. This is why some large sites have millions and even the amount of data on one hundred million, but only half indexed by search engines websites amount of data, third or even less of an important reason. Even included are guaranteed not, how do rankings?
1) To establish a good navigation structure for search engines.
2) Html map can be divided into horizontal and vertical navigation, horizontal main navigation channels, columns, features and other links, vertical navigation mainly for keywords.
3) Each page has a link to the site map.
Xml Site Map:
Mainly for Google, yahoo, live and other search engines, because the amount of data is too large sites, the individual will lead sitemap.xml sitemap file is too large, more than a search engine tolerance. So we want to sitemap.xml split into, sitemap.xml after each split is maintained within the range recommended by the search engines.
Seventh step: Search engine friendly Writing Strategies
Search engine friendly writing is to create massive amounts of data is critical to get a good part of the search engine rankings. The SEO staff could not have put forward suggestions for each page SEO or program, so the writing staff training is particularly important. If all writers are in accordance with the principles of search engine friendly to the writing, the effect is produced is very frightening.
1) On the writing staff to carry out repeated training: writing staff is not SEO, no experience, it is impossible to comprehend again SEO writing skills. So to be repeated on the writing staff training in order to achieve the desired effect.
2) Users will create content to think of what to search for a user’s search needs writing.
3) Emphasis title, meta writing: for example, although in the right Meta search engine weight has been low, but the bad writing such as the accumulation of meta keywords, keyword and content not related to other acts but will have negative effects. The Title higher weights, try to integrate keywords in the Title.
4) Content and keyword integration: in the content to the appropriate integration of keywords, so that keyword appears in the proper position, and maintain appropriate keyword density.
5) Adding links is very important for the keyword: for the relevant keywords add links to other pages or web-based keyword appears adding links, you can put to good use within the chain advantage.
6) Using semantic tags for keywords.
The eighth step: Log analysis and data mining
Log analysis and data mining is often overlooked by us, in fact, whether it is large or small sites sites are a meaningful job. Just log analysis and data mining of large sites to be more difficult, because the amount of data is too great, so we have to have enough patience to do the work, and to be targeted.
1) The site log analysis: analysis of the types of web logs there are many, such as access to the source, the browser, the client screen size, entrances, bounce rate, PV and so on. Contact SEO work mainly in the following three most relevant:
- a) Search engine traffic import
- b) Search engine keyword analysis
- c) Statistical analysis of user search behavior
2) Hot data mining: we can tap their own website as well as some external log analysis tools and SEO their ability to grasp the hot spot to hot spot data. Data mining hotspots are the following means:
- a) To grasp the hot industry can jointly done by editing and SEO
- b) Predict potential hot spots, the higher the sensitivity of the information required, be able to predict potential hot information.
- c) To create their own hotspots, such as speculation, etc.
- d) For the production of hot topics
The ninth step: The creation of themes for the keyword
In addition to the final page, a variety of popular keywords for topics should be produced as the second largest search engine website traffic sources. After we hotspots data mining, you can create a theme for these popular keywords. Produced content topic pages come from? We generally achieved through program-related information corresponding keyword filter aggregation, thus making the height of the content and keyword matching, for users, for the search engines have provided the required content. Of course, just establishing a task without aids is difficult to ensure that the topic of search engine rankings, we can through articles within the chain, channel page recommendation, or final thematic links recommended pages to obtain achieve the desired effect.
1) For the production of hot keyword topic
2) Polymerization keyword related information
3) Supplemented by imported articles within the chain links.