SEO success has been attributed to many techniques. However, in the follow-up below I will writing about search engine ranking secrets with reviewing top techniques for SEO success.
Search Engine Ranking Secrets (Focusing on local laws ordinances etc.):
- Though it may not apply to all types of businesses, it does with many. Posts should include heavy keywords that clients are likely to key in. it should also be written in a clear and educational manner specially optimized for target audience and not search engines.
- Considering many businesses follow county and state laws and regulations when selling their products or services, this technique can be a major local SEO success.
Write “who is the best…..?” articles
- When searching for certain services, most people will prefer to key-in “which is the best?” “Who is the best?” kind of questions. In order to address this critical questions, you may want to consider actually listing services offered in list of perfection or rather nearness to perfection.
- By picking a group of your competitors that have a solid history of business and list them without listing yourself, as reviewed below is also an excellent idea.
Write “best of” posts that also review your local competitors
- This will only work if you look at it from an intelligent and well-informed business standpoint. The main fact behind this is that your potential clients are vetting you and your competitors all the time. They are going online and typing phrases like “reviews of some of your top competitors” and most of the times a third-party is controlling such kind of information. The chief reason why you should not include yourself in the review is; if you do, you lose all credibility and at that point you earn no trust with the reader.
- When writing this reviews, transparency and honesty is key for customers do their own research too. At this point you should not be afraid of your competitors but your customers. It should be a matter of controlling where the conversation takes place. Again stop fearing competition and start fearing what will happen if you ignore the customer.
Write “best of” or “worst of” posts about industries related to yours
- This challenges companies to think outside the box and produce content about their area, branding and networking experience growth as well.
- Writing such posts not only do great from an SEO standpoint, on the other hand they also mold you into a brand or thought-leader in your local area. This is consequential to your positive discussion on other businesses earning you more referrals to your site by the rival companies. This is also known as networking.
- Some may question its efficiency, but I wish to emphasize it works in all kinds of industries all over the world.
- Hidden content comes in many pretexts but the basic principle is that the code for the site there will be content stuffed with keywords, this content will not be visible to the end-user of site.
- One way of doing this is by using comment tags. Comment tags look like this; -comment tag->. Their real purpose is for developers to add in useful reminders within their code.
- An additional way of hiding content is by the use of <nonsript> tag used to inform a user that a script is being used but their browser either does not support the script, language used or they have that function turned off.
- Other HTML tags misused in similar ways include the <noframes> tag and hidden inputs in forms.
- Content can also be hidden from the end-user by using CSS excessively small text and colored text on the same colored background.
- However, it is good to note that this does not work out well with search engines and you can possibly be penalized if noted. The fact that an untrained eye can not easily note is encouraging all the same.
Meta keyword surfing
- Two Meta tags are generally used to inform search engines of contents on a particular page. They are located at the <head> tag of a page and when used incorrectly they can alert a search engine that a site is using spam techniques in a bid to upgrade its rankings.
- Meta description.
- Meta description should be used as an unexaggerated explanation of the content on your page. It should be 1 to 2 words at most 3.
- This should consist of a short list of words that inform the main focus of the page. They have over the years been misused there are hardly any being used correctly.
- At this point is an example of one being used correctly: <Meta name=”keywords” content =”online marketing”, digital marketing, search marketing, search engine marketing, and email marketing, SEO”/>.
Doorway or gateway pages
- These are pages designed for search engines and not the end-user. Basically they are fake pages stuffed with content and highly optimized for one or two keywords that link to target or landing page. End users never see these pages because they are automatically redirected to target pages.
Use of structural (semantic) mark-up and separate content for presentation
- Semantically structuring your mark-up helps search engines understand better the content of you web page. Heading elements should be utilized properly as search engines give more weight to content within heading elements.
- CSS should be used to separate elements from contents for much leaner code and makes it easier for search engines to find what they are looking for which is content. Remember content is king.
Titles and Meta data
- Proper titles and Meta data provision is essential as they carry a lot of weight in regards to semantic mark up.
- Titles should be a true un-exaggerated expression of the content involved.
Keyword research and effective keyword use
- This involves research keywords and key phrases likely to be keyed in by potential customers. They should be well researched and look appealing.
- Single words are least effective hence strong emphasis on multi-word phrases that are much more specific to your product or service.
In this world you cannot did not business properly if you don’t know about search engine ranking secrets for successfully business or services. If you like my article so please don’t forget to share. Thanks.