Google’s AdWords keyword advertising is a popular global network marketing products, it is located in Google web search results page or the top of the search page, the position of the eye-catching; appeared in more than ten million worldwide Google advertising alliance member stations, and the emergence of use hundreds of websites on the Google search engine, including AOL, Netease, QQ and other well-known portals, concerns rate high.
All Google AdWords keyword advertising will appear on all circulating search results page: PAGE 8, less than eight the client’s ads appear on each page; over 8, the sequential loop appears.
In addition, on the Google Network search sites, content sites, and other products that your ad will show. The Google Network is the largest online advertising network, the United States, the use of the Internet users in a given thirty days, at least 80% of people use the network. Therefore, Google AdWords, your target audience will certainly be able to see your ads.
Google AdWords ads to find your product or service at the right time a new user; you will be closely linked with them. Through Google AdWords, you can create your own ads; choose keywords to match your ads to your audience. Google AdWords Pay per click, that is when a user clicks on the customer’s ads, Google only charges to customers, do not click that do not pay. Ad Rank is determined by the cost-per-click (CPC) and click through rate (CTR). Customers can set a maximum CPC and optimizing keywords, your ad control, truly your ad you call the shots.
Google AdWords goal is to provide the most effective advertising available for businesses of all sizes:
- Let seeking your product or service a customer sees your ad
- Full control over advertising budgets
- Easily create and edit your ads
- Automatic cut prices, make your price is only higher than the next competitor advertising minimal cost.
- No one can ever first place. Users CTR and CPC will determine the placement of your ads.
- Google provides a unique tool that can be used to predict the advertising budget and select target keywords.
- You can target your ads for the user specific country / region; you can only use a specific language for the user targeted ads.
AdWords ads are ranked on search results pages and content pages is determined by the maximum cost per click (CPC) and click through rate (CTR) together, while maintaining the fairness of its customers have autonomy. Max CPC and CTR, the more ads are ranked higher. Because this ranking system rewards well-targeted, clear positioning of advertising, so you do not like the ranking system based solely on price, as is blocked out in the first place. As long as you properly set up and optimize your ads, you have the opportunity in the first row.