Do you have a social media plan?
Wondering how to build a social media strategy for your business
For more information on the importance of social media learning strategy Neal Schaffer interviewed for this podcast episode of Social Media Marketing .
Social media marketing has gained wide acceptance in the business in 2014 . You would be hard to find a company that can understand the value to your business success bringing find .
To get an idea of the enormity of his acceptance , consider the following statistics :
- 86 % of marketers that social media is important to your business
- Social Media Marketing budgets are to double in the next five years .
- 74 % of marketers say Facebook is important to your lead generation strategies
- 92 % of consumers trust peer recommendations social media more than any other type of advice
- 74 % of marketers increased traffic on social networking sites after he took only six hours per week
- 100% of business decision makers use social media to achieve business goals
- 53 % of people on Twitter recommend companies and / or products in their tweets and deliver 48% of their intention to buy the product.
Could go and go here , the statistics but you get the idea . Social media is a crucial part of the arsenal of every marketer .
With the widespread adoption , the fact remains that there are still new to the social media marketing game . Whether you are a recent college graduate who just moved into a marketing role , or have just stayed outside as long as possible , it is never too late to start jumping . The best part of being a newcomer to the social media marketing is that many of the problems are solved.
Getting Started : How to Build a Social Media Strategy Template
Most of us early adopters made the same mistake – jumping head without a clue of what to do . In the early days of an open media , was ready to be poured into the communication channel is book. Many of us struggle with figuring out how to use it , while a few people build intelligent and creative vision behind where we are now .
For those who are new to the game , they can get increased much faster to learn from the mistakes we made in the past . To make the most important is the right strategy . The term ” social media strategy ” has been used and abused for almost all my tweeting of strategic planning , it is important to have a framework they actually should be.
Let’s see how you could appeal to build. Skeleton of this species
1. Audit activities in progress
Unless you are starting a new business and are planning to launch a guerrilla marketing effort (or would like to mention some sects of marketing people now “Piracy growth ” ) , have a variety of existing marketing tactics and ongoing or closed . It is important to look at what has happened in the past to promote the business. Getting on which vehicles were used a good stock and news .
Leave no stone unturned in this endeavor . The first test is to find out what is to focus and value – it ‘s about finding out what happened , when and how it was done . Social media marketing is a piece in a global messaging application and promotion wheel , so find out what else makes use of the wheel before you roll a whole new bike !
2. Outline successes and failures
Once you have a thorough and complete all the people that you or your predecessor tried in short , you are ready to analyze . Campaigns and tactics
Firstly , the identification of the bitter failures and outreach campaigns. You want the worst things you ‘ve done to find and analyze in depth .
- Why did not she?
- What would have done differently ?
- How can be measured and managed?
We can learn from our mistakes , so take to feed the occasion.
Then converts the elements to offer. Least a certain value
- What was different strategies and campaigns?
- Do they have to focus on another target ?
- Use creative supervisor ?
- A channel or to point ? Another medium
It should be fairly easy to see that these elements differ from those failures at this point , so you can have the best of the best to find and take notice. You need this information to the next step .
3. Determining Where Social Media Marketing Fits
Once you have a great idea of what works and does not work with your company and offers ( good or service ) , target , current customers and market segment , you can start thinking about the social media strategy . Each pattern is determined in step 2 is very useful for this analysis .
- What do you use social media?
- Is it to build a brand
- Driving distance ?
- Taking care of existing customers ?
- Creating advertising?
Where not find your company to success in the past , believes that a social approach than at the top . Or maybe you want to replace it with a better version , pushed by word of mouth a success. You may want to supplement with additional communication points to a successful campaign – it works so well !
This is a good time to take a step back and think about the possibilities . Want to filter through this step , so it does not eliminate , until you have made the entire list. Idea more ideas You can only get a beautiful seeds as you . Together a few ideas in each subsequent tree
4. Know your goals and audiences
Okay , so if you know how to holistically to use social media , the next step is to build on this vision goals. If you want to use for the brand, for example , take a moment to pursue what success will look like . This is when you realize how you measure the effort before you even think about the implementation . The tactics should be chosen to support the goal so be sure to do in the right order it.
Many companies have web personalities or constructed image segmentation and similar customers . If you have a frame like this, the overlay on the objectives and reconsider if you have set at a sufficiently granular level your goals. It may be necessary for their measurement plans that will guide you to refine on the base.
For companies that need to build , no signs or similar customer profiles, this step will take longer . You need to interview other people in the society a good idea of how to get to see them. Among customers Your sales team needs a lot of time face / telephone directly with clients and their managers and product management team great resources for you during this analysis .
If you are in a very small companies or early stage and have no access to these funds have not , there is no reason to despair . Make a guess based on the information you have in mind. You will use the first iterations of the inbound and outbound campaigns to refine . Understanding of customers But the main point is to start with a target (s ) already in the head and the structure of the rest of the efforts to achieve the person or consumer groups.
5. Draw a content marketing strategy and healing
Any good marketing campaign have a social media component content . Given the way the Internet works today , the contents of the center of the marketing universe .
Many prefer social media marketers start with a pure approach to curating . If you are not familiar with the content curation , is a simple concept . It is similar to how a museum curator check to provide to the best of the best to select on the display. Thousands of potential risks
You should do the same , curator of the best elements of the absolute content, which may be of interest . To your audience These are the elements that focus on sharing with the audience how to build in social media your brand.
How to find the guardianship There are many tools available to help . The social media platforms themselves are a good starting point. You can also subscribe to RSS feeds from the most popular services in Web content via an RSS reader or straight to your inbox with e – mail push . Or you can go on a content curation platform itself , for example , my personal favorite Scoop.it .
Eventually ( if not immediately) , compiled by itself is not enough . At this point you should have a content marketing strategy and building plans .
Again , it pays to think ahead – many companies are diving head first into the content generation, a blog with no focus or goals or progress . After six months , the frustrated that nobody reads the blog and stop writing . This is the worst thing you can do .
Remember, though , the content is more than brief , concise blog comments . Giving all valuable information and can arouse your audience is the content. This includes videos, infographics , white papers , e -books , podcasts , slide shows and a host of other items . You do not have to build all the elements completely unique content through the media so be creative , how to get rich with the original composition and reuse of similar content across multiple communication as a means of communication during planning .
There are unlimited messages about how to be a good content marketing plan available to build , so I’ll leave it at that for this post . We are more focused on the largest effort in decreasing content.
6. Decide which platforms to use
Only after examining the existing activities , determine where social fits to identify objectives and targets to track and shape the content, you can build your social presence then you can start planning to use it. Whatever platforms
This order is important . If your strategy is to produce a weekly core content YouTube videos will have a part of their effort. If you only plan to do a blog, Twitter and Google+ will be priorities . Watching games run together and funny pictures ? They are platforms such as Facebook and Instagram preference.
Of course , you’re almost certainly want to use . The four major platforms Facebook , Twitter , Google+ and LinkedIn But it would be irresponsible to bring the first platform then forcefit a program and what you think is going to work in any location . Get your plan first , and then if you know what the goal is , as with any other marketing vehicles .
7. After all , you build tactical communication
Finally , it’s time to plan . Concrete actions This can approach in various ways.
Structured and planned in detail
Normally, when a company of medium or large to handle in contact with a social media marketing agency on your behalf and asked for a detailed plan on exactly what the platform , when and by whom it will be said . For companies still think that the control of the conversation, which is on the agenda .
If you just submit all the details for performing the kind of marketers who have , go to this level of minutiae . For many of us , it provides a level of comfort , especially if you are farming the task to someone who has not built at the time. Complete confidence
I personally think this is overboard . A better approach is as follows …
Freeform with Rules Of Engagement in Place
Let’s face it , we are all big boys and girls who are real companies . Create the template right social media strategy forward , make sure you feel like a home , work to people with knowledge of the company that you can trust , and make things happen .
The interview is done in real -time . It is your decision to participate or you can determine the mass of what you and your business . There is absolutely no way to plan . Activities around A program of strength and speed is in – pos – i – ing!
To build a good framework and make sure your friends understand the implementation of the spirit of the rules . Make sure they know when their own original content ready to promote online. Then let it go on and progress. It is the only way to bring . Flexibility of the structure that you need to measure success in balancing
Social media marketing is now almost a requirement , but for good and bad ways to do it. If you follow the above approach, you increase your chances increase dramatically in the early stages . Implementation strategy remains true in the new media , as I did with the old type of things . Go to start now , your social media strategy template !